Just Wait 'Til More Boomers Get Older

One of my first Christmas purchases arrived today, a black-and-white paddle cutting board. With its stark contrasting sides, it should be the perfect thing for my mom, who has macular degeneration. And that got me thinking about another product I'd like to get for my mom and dad: a cellphone that is easier for them to use than what they have now. Their smallish Nokia model is OK, but they are really interested in a Sanyo "Jitterbug" phone they've seen in ads in the AARP and American Legion magazines. Its screen and number pads are larger than your typical cell these days, so it's better-suited for older folks. The problem is that you have to buy a special service to get the phone-it isn't sold by other providers, like Sprint, AT&T, T-Mobile, or Verizon. Maybe there's something comparable out there, but I haven't found it yet, and that's a real shame. This is a huge opportunity for somebody to come along and provide a great product to what will be a fastly growing market.