Tuesday, May 02, 2006

New Jersey: Ummm ... We Got Nothin'

Well, it was just bound to happen. Some of you out there might remember that the state of New Jersey for some reason thought it was necessary to adopt a new state slogan and paid a New York-based consultancy $260,000 to come up with the totally lame "New Jersey: We'll Win You Over" last year. Once the public stopped laughing (although not too hard, that's still a lot of money), Acting Governor Dick Codey announced a contest for a replacement slogan. The winner, "New Jersey: Come See For Yourself", wasn't received a whole lot better.

OK, you may stop laughing. After all, this time, the new slogan was free, more or less. Just one problem: there's a reluctance by state officials to go with it because it may already be in use elsewhere. The Atlantic City Press wrote about a few days ago.

Now how this happened is going to be an interesting story, if, and when, it comes out. I mean, no one thought about compiling a list of all other state and city slogans in an Excel spreadsheet to check against? In the words of John Stossel, give me a break!

Anyhow, I remembered another country's tourism slogan my girlfriend thought was so cool. So, how about we adapt it: "New Jersey: Where The Bloody Hell Are You?"

Atlantic City Press article about state slogan
Australian Tourism

2 comments:

Dee said...

Well, granted on a weekend it'll probably take you as long to drive from, say, Hudson County to Seaside Heights via the GSP as it will to hop a flight from Newark to Sydney...and I'm sure Sydney's a much nicer place to be.

Anonymous said...

lol..