Monday, July 16, 2007

Wild About Harry, Indeed!

LRC & I saw the latest Harry Potter film over the weekend, Harry Potter and the Order of the Phoenix. It was very good, darker than the previous ones, but the plot moved well, a new friend was introduced, and Harry's new nemesis, Dolores Umbridge, was played to perfection by Imelda Staunton.

I got to wondering how much money this whole franchise is worth, what with the new movie in worldwide release and the final book coming out his coming weekend. Lo and behold, an article in AdAge tried to break it all down.
We totted up broad estimates of everything from book, box-office and soundtrack sales to ad time sold on TV airings of Potter films and even potential revenue from an upcoming theme park, and -- using Ad Age's magical math -- calculatedthe Potter economy in excess of $15 billion.
Wow. No wonder J.K. Rowling is the richest woman in the U.K.!

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